) Because they’re insecure
2) Because they know that if they tell the truth, they won’t even get the date.
If you are a man 5’5” tall and 80% of short women won’t consider dating you, you'll say you’re 5’8” and hope your charm overcomes the lie. It probably won't but you hope it will.
If you’re a 175 lb woman you may call yourself “firm and toned”. Yes, “a few extra pounds” or even “large” would be a bit more accurate, but you stick with your description because most guys won’t respond to the truth. When you meet, you try to ignore that disappointed look he gives you because at least you're getting a fair shot...right?
And who can blame a young-at-heart 61 year old man or a youthful 44 year old woman for tweaking the truth a tad? They know that due to circumstances beyond their control they’re off a lot of people’s radars. So they fib a little – or a lot - to remain visible to other online daters out there.
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